“I’m going to run this one job posting and see how it goes.”
You’re not alone if you’ve had this thought or even run your jobs with this in mind. You figure that you’ll run a single posting for 30 days before you commit to multiple postings — or even all of your engineering positions — for multiple months.
The truth is that it won’t be impossible to find Mr. or Ms. Right Hire with that single job posting — but if you have more than one posting, you’re really doing yourself a disservice by not posting all of your engineering positions. Here’s why:
1 – Mere Exposure Effect: Familiarity Breeds Liking
Studies have shown that the more familiar people are with something — be it person, brand, or company — the more likely it is they are going to like you. This is true for engineers too — the more often they see your jobs, the more familiar they become; the more exposure they have to your company and brand, the more inclined they are to have positive feelings resulting in a higher application rate.
Simply, repeated exposure to something makes you believe there is strength behind it, which results in a natural gravitational inclination — more engineers, more hires.
Relying on a single 30-day job posting is a shot in the dark. As we’ve outlined previously, in this engineering-candidate-driven market, your next new hire needs to see your ad on the site at the precise time he/she decides they want to take a look at the job market. If your job postings aren’t there, you’re going to miss out on a prime opportunity.
2 – Maintain Your Visibility
By maintaining visibility, not only are you going to be familiar to them, meaning they’re more likely to click on your job posting and apply, but they’re going to feel more positive feelings about your company. And if today isn’t the day they’re ready to take that leap to apply, they’re certainly going to be mindful of you when they are ready to make a change.
Something to consider: You realize today that you need to hire an accountant, and it’s safe to say there are a bunch of them out there looking for work. So you post your opening for 30 days on a site and see how you do. This is actually a decent strategy when it comes to other fields; not so much with engineering. There is not a glut of engineers sitting around waiting for you to announce your job.
3 – ROI
If you’re one of the many who have said, “I’ll just run this one job and see how it goes” this message is for you.
It’s understandable, superficially, why you’d post just the one. You need to know you’re spending your advertising dollars wisely.
Tough love time: you’re looking at it wrong.
Pardon this apples to engineers comparison, but…
If you need to buy apples and your choice is to (a) buy two apples for $5 or (b) a dozen for $3.50, why wouldn’t you buy the dozen? You only need two apples today, but won’t you need more apples tomorrow anyways? You’ve got the quality, quantity, and volume — it just makes sense!
The same is true when advertising for engineers. You may be desperate to hire a Mechanical Engineer ASAP, but if you’re also looking for an Electrical Engineer and a Chemical Engineer, why wouldn’t you advertise the whole bushel?
4 – Measuring Success
The measure of success — your wisely-spent advertising dollars — are quality, qualified applicants.
One question to ask yourself is did I get quality applicants for the jobs I posted? Your chances of saying yes to that question increases exponentially if you increase the number of jobs you post exponentially.
The easiest way to breed familiarity with job-seeking engineers is to post all of your jobs, and not just for 30 days. And at the end of the day when you’re on-boarding your new hire, no one is going to ask you, “Were they hard to find?” Why? They’re all hard to find. They’re engineers.